tag:blogger.com,1999:blog-64279429642849798432024-02-20T18:57:54.579-08:00pemasaran sosialAnonymoushttp://www.blogger.com/profile/02941845034372480181noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6427942964284979843.post-8598509123626055352012-11-17T19:11:00.002-08:002012-11-17T19:11:57.593-08:00<!--[if !mso]>
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<b><span style="font-family: "Comic Sans MS"; font-size: 22.0pt; mso-bidi-font-family: "Comic Sans MS"; mso-bidi-font-size: 14.0pt;">PEMASARAN SOSIAL</span></b></div>
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<b><span style="font-family: "Comic Sans MS"; font-size: 22.0pt; mso-bidi-font-family: "Comic Sans MS"; mso-bidi-font-size: 14.0pt;">JASA ASUHAN KEBIDANAN</span></b></div>
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<br /></div>
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<b><span style="font-family: "Comic Sans MS"; font-size: 16.0pt; mso-bidi-font-family: "Comic Sans MS"; mso-bidi-font-size: 15.0pt;">SEKOLAH TINGGI ILMU KESEHATAN FORD DE KOCK</span></b></div>
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<b><span style="font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-bidi-font-family: "Comic Sans MS"; mso-bidi-font-size: 15.0pt;">TAHUN 2011/2012</span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt; line-height: 115%;">STRATEGI PEMASARAN SOSIAL JASA ASUHAN KEBIDANAN</span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">PENGERTIAN</span></b></div>
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P<span style="font-size: 12.0pt; line-height: 115%;">emasaran sosial merupakan suatu kegiatan
menjual produk yang berupa komoditi tertentu seperti pelayanan ide atau gagasan
dengan mengaitkan pada kebutuhan atau minat masyarakat. Oleh karena itu proses
pemasaran sosial jasa asuhan kebidanan agar dapat terlaksana dengan baik, perli
di adopsi pemasaran secara umum kemudian di aplikasikan secara intern sesuai
dengan kebutuhan bidan.</span></div>
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<span style="font-size: 12.0pt; line-height: 115%;">Ada beberapa defenisi mengenai
pemasaran diantara nya adalah:</span></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">a.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Philip khotler (marketing)</span></div>
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<span style="font-size: 12.0pt; line-height: 115%;">Pemasaran
adalah kegiatan manusia yang diarahkan untuk memenuhi kebutuhan dan keinginan
melalui proses pertukaran.</span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="mso-tab-count: 1;"> </span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">b.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Menurut philip khotler dan Amstrong</span></div>
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<span style="font-size: 12.0pt; line-height: 115%;">Pemasaran
adalah sebagai suatu proses sosial dan managerial yang membuat individu dan
kelompok memperoleh apa yang memperoleh jasa asuhan apa yang mereka butuhkan
dan inginkan lewat penciptaan dan pertukaran timbal balik produk dan nilai
dengan orang lain.</span></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">c.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Menurut<span style="mso-spacerun: yes;"> </span>W.stanton</span></div>
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<span style="font-size: 12.0pt; line-height: 115%;">Pemasaran
adalah sistem keseluiruhan dari usah yang ditujukan untuk
merencanakan,menentukan harga,mempromosikan dan mendistribusikan barang dan
jasa yang dapat memuasakan kebutuhan pembeli maupun pembeli potensial.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">TUJUAN PEMASARAN SOSIAL ASUHAN KEBIDANAN</span></b></div>
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<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Memberikan
pelayanan yang bermutu yang dibutuhkan masyarakat.</span></div>
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<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Memberikan
pelayanan sesuai dengan standart praktik keterampilan yang mana dalam
memberikan pelayanan kepada klien.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">MANAJEMEN PEMASARAN</span></b></div>
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<span style="font-size: 12.0pt; line-height: 115%;">Manajemen Pemasaran berasal dari dua
kata yaitu manajemen dan pemasaran yang meliputi:</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">Analisis</span></b></div>
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<span style="font-size: 12.0pt; line-height: 115%;">Analisi
yaitu dengan membuatinventarisasi kelompok sasaran dan mencari institusi yang
dapat membantu dan bekerja sama. Sasaran pemasaran jasa asuhan kebidanan adalah
ibu hamil,ibu bersalin,ibu nifas,bayi,balita,calon pengantin, pasangan usia
subur,wanita usia menopause, dan lanjut usia.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">Melakukan Riset</span></b></div>
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<span style="font-size: 12.0pt; line-height: 115%;">Tujuan
melakukan riset yaitu untuk mengetahui tanggapan masyarakat terutama kelompok
sasaran terhadap jasa pelayanan yang akan diberikan.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">Menyusun strategi pemasaran</span></b></div>
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<span style="font-size: 12.0pt; line-height: 115%;">Strategi
yang digunakan disini merupakan serangkaian tindakan terpadu menuju keunggulan
kompetitif yang berkelanjutan.</span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="mso-tab-count: 1;"> </span>Faktor-faktor
yang mempengaruhi strategi pemasaran adalah:</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Faktor mikro, yaitu perantara
pemasaran, pesaing dan masyarakat</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Faktor makro, yaitu demografi
/ekonomi, polotik hukum, teknologi/fisik dan sosial/budaya.</span></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">a)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Strategi
pemasaran dari sudut pandang penjual:</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Tempat yang strategis</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Produk yang bermutu</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Harga yang kompetitif</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Promosi yang gencar</span></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">b)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Strategi
pemasaran dari sudut pandang pembeli/pelanggan :</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Kebutuhan dan keinginan pelanggan</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Biaya</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Kenyamanan</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Komunikasi</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">Monitoring dan Evaluasi </span></b></div>
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<span style="font-size: 12.0pt; line-height: 115%;">Kegiatan monitoring adalh proses
untuk menemukan kekurangan atau kesalahan pada strategi yang telah diterapkan.
Evaluasi merupakan kegiatan untuka mengetahui apakah tujuan dari startegi
pemasarantelah tercapai atau belum.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Pelaksanaan proses pemasaran</span></div>
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<span style="font-size: 12.0pt; line-height: 115%;">Kegiatan ini menggunakan media yang
telah dipersiapkan untuk menunjng program melalui pesan –pesan sehingga mudah
diingat oleh masyarakat luas atau konsumen.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">FAKTOR – FAKTOR YANG MEMPENGARUHI PEMASARAN SOSIAL JASA ASUHAN KEBIDANAN</span></b></div>
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<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Kebutuhan,
Keinginan dan Permintaan</span></div>
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<span style="font-size: 12.0pt; line-height: 115%;">Kebutuhan
adalah keadaan dimana manusia meras tidak memiliki kepuasan dasar. Kebutuhan
dasar yang diperlukan misalnya dari segi:</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Kebutuhan Dasar Bidan</span></div>
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<span style="font-size: 12.0pt; line-height: 115%;">Kelengkapan
alat pertolongan persalinan, bahan-bahan dan obat –obatan.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Kebutuhan dasar pasien</span></div>
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<span style="font-size: 12.0pt; line-height: 115%;">Mendapatkan
asuhan nyaman dan aman</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Keinginan
adalah hasrat akan suatu hal sesuai dengan kebutuhanya tersebut. Asuhan sayang
ibu adalah keinginan sang ibu.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 70.9pt; mso-add-space: auto; text-align: justify; text-indent: 1.1pt;">
<span style="font-size: 12.0pt; line-height: 115%;">Beberapa prinsip dasar asuhan sayng ibu adalah mengikut
sertakan suami dan keluarga selama proses persalinan dan kelahiran bayi.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 70.9pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Asuhan
sayang ibu dalam proses persalinan:</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 70.9pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l10 level1 lfo11; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Panggil ibu sesuai namanya, hargai
dan perlakukan ibu sesuia martabatnya</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l10 level1 lfo11; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Jelaskan proses persalinan kepada ibu
dan keluarganya</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l10 level1 lfo11; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Anjurkan ibu untuk bertanya dan
membicarakan ketakutan ataupun kekhawatiranya</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l10 level1 lfo11; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Dengarkan dan tanggapi pertanyaan dan
kekhawatiran ibu</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l10 level1 lfo11; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Berikan dukungan, besarkan hatinya
dan tentram kan hati ibu dan anggota keluarganya</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l10 level1 lfo11; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Anjurkan ibu untuk ditemani oleh
suami atau anggota keluarga yng lain selama persalinan</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l10 level1 lfo11; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">7)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Lakukan praktek – praktek pencegahan
infeksi yang baik</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l10 level1 lfo11; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">8)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Anjurkan ibu mencoba berbagai posisi
selama persalinan</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l10 level1 lfo11; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">9)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Anjurkan ibu minum cairan atau makan,
makan ringan bila ia mau</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l10 level1 lfo11; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">10)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Aanjurkan ibu menyusui bayinya segera
setelah lahir</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l10 level1 lfo11; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">11)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Membantu memulai pemberian ASI segera
setelah bayi lahir</span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l10 level1 lfo11; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">12)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Siapak rencana rujukan</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Permintaan
adalah keinginan akan sesuatu yang didukung kemampuan serta kesedian
membelinya, misal:</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l2 level1 lfo10; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Permintaan bidan</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Pasien
senantiasa mengikuti nasehat dan saran bidan</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l2 level1 lfo10; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Permintaan pasien</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Mendapatkan
asuhan yang baik, aman, nyaman bagi ibu dan bayinya selama proses persalinan</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l7 level1 lfo9; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Produk</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Produk
merupakan sesuatu yang ditawarkan untuk memuaskan suatu kebutuhan dan keinginan
masyarakat,misalnya: keselamatan ibu dan bayinya</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l7 level1 lfo9; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Transaksi
</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Transaksi
merupakan proses seseorang mendapatkan produk baik memproduksi sendiri, meminta
maupun pertukaran.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l7 level1 lfo9; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Pertukaran
</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Pertukaran
merupakan tindakan memperoleh barang yang dibutuhkan seseorang dengan
menawarkan suatu imbalan. Pertukaran baru akan terjadi apabila kedua belah
pihak dapat menyetujui syarat pertukaran dan masing- masing mendapat
keuntungan<span style="mso-spacerun: yes;"> </span>dari pertuakaran tersebut.
Misalnya:</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Seorang
pasien yang datang ke bidan untuk melakukan persalinam dan bidan membantu dalam
proses persalinan dan pasien mendapat pelayanan yang aman, nyaman bagi ibu dan
bayinya, kemudian bidan menerima imbalan dari pasien berupa materi.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l7 level1 lfo9; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Pasar</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Pasar
terdiri dari semua pelanggan yang potensial memiliki kebutuhan yang sama
bersedia dan mampu melaksanakan pertukaran untuk memenuhi kebutuhan tersebut.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l9 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">SISTEM PEMASARAN</span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Sistem
adalah sekelompok item atau bagian – bagian yang saling berhubungan dan saling
berkaitan secara tetap dalam membentuk suatu kesatuan terpadu. Jadi dapat
diartikan sistem pemasaran adalah kumpulan lembaga-lembaga yang melakukan tugas
pemasaran barang,jasa, mempengaruhi hubungan perusahaan dengan pasarnya.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Dalam
pemasaran kelompok item yang saling berhubungan dan sling berkaitan itu
mencakup:</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l4 level1 lfo8; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Tempat melaksanakan kerja pemasaran</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l4 level1 lfo8; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Produk,jasa, gagasan yang dipasarkan</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l4 level1 lfo8; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Target klien</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l4 level1 lfo8; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Perantara(kader)</span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l4 level1 lfo8; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Kendala lingkungan (environmental
constrains)</span></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Sistem pemasaran yang paling sederhan
terdiri dari dua unsur yang saling berkitan, yaitu tempat pemasaran dan target
klien.</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l9 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">PROMOSI JASA ASUHAN KEBIDANAN</span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Promosi jasa asuhan kebidanan adalah
upaya untuk mempromosikan jasa kebidanan kepada masyarakat yang membutuhkan
pelayanan atau asuhan kebidanan, pelayanan atau asuhan kebidanan termasuk dalam
pelayanan kesehatan.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">Karakteristik promosi jasa dalam pelayanan kesehatan antara lain:</span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l2 level1 lfo10; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Bersifat sukarela</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 63.8pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Tidak
memaksa klien menggunakan layanan yang ditawarkan.klien bebas menentukian
pilihan layanan.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l2 level1 lfo10; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Kontak secara personal</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 63.8pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Dalam
pelayanan kesehatan tenaga kesehatan harus melakukan kontak langsung secara
persoanal dengan klien melalui pendekatan sosial budaya.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l2 level1 lfo10; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Berpacu dengan waktu</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 63.8pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Pelayanan
kesehatan harus diberikan dengan segera, dengan mempertimbangkan keadaan klien.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 108.0pt; mso-add-space: auto; mso-list: l2 level1 lfo10; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Sensitif</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 63.8pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Kesehatan
reproduksi merupakan hal yang sangat pribadi dan sensitif, sikap yang
menghormati privasi klien bersikap positif terhadap layanan kesehatan yang kita
berikan.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 63.8pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">Peran pemasaran dalam pelayanan
kesehatan adalah:</span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 71.45pt; mso-add-space: auto; mso-list: l0 level1 lfo12; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Menciptakan diferensiasi</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 71.45pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Bian
dituntut mampu memberikan pelayanan yang beragam ( tanpa menyimpang dari
kewenangan yang diberikan)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 71.45pt; mso-add-space: auto; mso-list: l0 level1 lfo12; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Manajemen kualitas pelayanan</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 71.45pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Bidan
mampu mengevaluasi diri mengenai kelebihan dan kekurangan layanan kesehatan
yang ia tawarkan kepada klien</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 71.45pt; mso-add-space: auto; mso-list: l0 level1 lfo12; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Meningkatkan produktivitas</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 71.45pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Tenaga
kesehatan di tuntut untuk memperluas wawasan keilmuan serta keterampilan
teknisnya.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 71.45pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 35.45pt; mso-add-space: auto; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">Promosi dalam pelayanan keserhatan
memiliki empat komponen</span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l7 level1 lfo9; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Klien
/pelanggan</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Klien
/pelanggan merupakan konsumen dari pelayanan kesehatan yang memiliki kedudukan
penting</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l7 level1 lfo9; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Kompetisi</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Apabila
kompetisi dikelola dengan baik maka akan memotivasi bidan untuk mengevaluasi
dan mengembangkan diri.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l7 level1 lfo9; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Jaringan</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Jaringan
diperlukan untuk memperluas cakupan pemasaran pelayan kesehatan yang akan
membantu kelancaran kegiatan pemasaran. Jaringan tersebut dapat membentuk
klinik pelayanan dirumah, rujukan dan perusahaan.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l7 level1 lfo9; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Klinik</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Dalam
mengelola klinik diperlukan beberapa pertimbangan mencakup kekuatan merk,proses
pelayanan,keunggulan kompetitif dan tarif pelayanan.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l9 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">KESIMPULAN </span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Dari strategi pemasaran sosial diatas
dapat diambil kesimpulan bahwa pemasaran sosial merupakan suatu kegiatan
menjual produk yang berupakomoditi tretentu seperti pelayanan,ide,atau gagasan
dengan mengaitkan pada kebutuhan atau minat masyarakat.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Sasaran khusus dalam pemasaran
asuhamn kebidanan adalah ibu hamil,ibu bersalin,ibu nifas,bayi,balita,calon
pengantin,pasangan usia subur, wanita usia monopause,dan lanjut usia.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Tujuan pemasaran asuahan kebidanan
adalah untuk memberikan pelayanan yang bermutu yang dibutuhkan masyarakat dan
memberikan pelayanan sesuai dengan standar praktek keterampilan yang mantap.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="tab-stops: 112.5pt; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l9 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 115%;">SARAN</span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l6 level1 lfo13; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">*<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Berikan
asuhan kebidanan yang aman dan nyaman bagi pasien</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l6 level1 lfo13; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">*<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Dalam
memberukan pelayanan tetap jaga privasi pasien</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; mso-list: l6 level1 lfo13; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">*<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Ciptakan
rasa antara klien dan bidan</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 72.0pt; mso-add-space: auto; text-align: justify;">
<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 72.0pt; mso-add-space: auto;">
<br /></div>
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